Friday, February 20, 2009

Spring 2009 : Transitions

Over the past couple of weeks I've received a surge of emails from various researchers interested in Facebook. Somebody important must have posted this site somewhere (AOIR?), because I've been out of the game for a bit. I figured it was about time for an update!

Jeff Ginger - I've found my way to a new area of study in Community Informatics but still maintain some interest with Facebook. I've come to realize just how handy of a resource this place can be for aspiring graduate students, so I've kept it up. Feel free to continue sending me questions related to Facebook research, if nothing else I can offer connections, perspectives and advice. I've managed to meet some of the big names (Cliff Lampe, Nicole Ellison, danah boyd, Fred Stutzman) and tell them about the site, so it's now officially "on the radar." I'm also happy to host papers and materials for open access here.

Jenny Ryan - Jenny Ryan is currently living in New York City, and is about to begin a new internship with the Berkman Center's Media Cloud project. Yet another unfortunate victim of our sinking economy, she's had ample free time to work on her first publications- a chapter on memorialization and commemoration on Facebook for a Stanford collection entitled The Psychology of Facebook, and another chapter on neotribalism and psytrance on Tribe.net for a collection entitled Psytrance: Local Scenes and Global Culture. Available for freelance social media consulting, she is also working on turning her MA thesis, The Virtual Campfire, into a book. While awaiting responses from several Ph.D programs, she has been channeling her energies into Webnographers, a wiki for resources pertaining to virtual ethnography- and would love for you to contribute!

Eric Gilbert - is a bit of a celebrity in HCI these days. He's managed to snag two Best Paper awards at CHI, and some of us are considering imposing term limits. He just pushed out a paper on measuring strength of ties (social capital) with the use of Facebook, which is pretty swank. Lately Eric and Jeff have been kicking around papers on HCI and CSCW in a weekly reading group, but with only a little emphasis on Facebook.

Anne Oeldorf-Hirsch - is freaking out over comps questions and her dissertation and hasn't been worrying too much about Facebook research recently.



New Papers - Kelin Kitchener and Matthew J. Kushin have added a paper exploring political discourse on Facebook. Alex Lambert and Stephen Bezek have a paper on enabling secure email with social networking, but we have to hold off until after CHI to post it up online. Contact me if you're interested in it.

Webnographers - Jenny now has a Webnographers wiki, dedicated to organizating the literature, journals, academic programs, people and other online resources that provide, in effect, a cyberanthropologist's toolkit. This is helpful for anyone interested in digital ethnography.

Connecting Researchers - I've added a section to the wiki listing most of the researchers I've come in contact with that have something to do with Facebook. Use this as a place


The Wiki - Hasn't really taken off, and the Resource Pool is badly in need of an update. If you check it out for sources, help to add more.

Jeff's Masters Paper Anthology - I plan to release a different (shorter!) version of my Masters Paper that overviews most of the research I've done to date on Facebook. This should come out in the next few weeks, if I can stay on track.

Wednesday, October 8, 2008

Fall Semester 2008: On Pause

Jeff has just recently begun a new PhD program in Community Informatics and unfortunately hasn't been able to afford a lot of time to continue Facebook research. He did find a way to fit a paper on Facebook into his distributed knowledge class recently, however. Jenny Ryan is also busy transitioning between jobs but you can still follow her blog; she's currently researching for danah boyd. As such we haven't had all that much new material here but Eric Gilbert expects to release a very cool paper on Facebook and Social Capital sometime soon.

For now we suggest you make use of this website as a resource. The wiki could still use your help. Jeff might even post up additional interview transcriptions if enough people find them useful.

Sunday, August 3, 2008

Wikis and Free Datasets, and Interview Excerpts Galore!

So after some solid work over the course of this summer I'm now happy to say that The Facebook Project Wiki is operational. I've begun to outline items and will need help flushing it out. I will turn it over to the community soon.

Help me build the Wiki!

I also added a guide to the excerpts from my interview project, containing portions of 10 of the 26 interviews, organized by topic and question. Researchers can use it to harvest user perspectives and quotes or as an already completed set of interview data that covers a variety of topics.

Interview Excerpts

Beyond this I've released nearly all of my data for public use, read the documentation before you use anything:

Dataset documentation

Hope it's helpful. If anyone would be interested in helping to write Guides let me know!

Friday, July 4, 2008

Taking a Step Back...

Due to less than enthusiastic reception of the invitation and new website launch (and follow-ups) I'm just switching the original notion of collaborative efforts over to wikis and opening them to whoever is willing to help. I plan to make sure they're at least useful insofar as I can make them, if anyone else digs in, it'll be a nice surprise. I'll let the site continue to be a linking hub and still push my materials up online for whoever to use.

I'd be more upset about it but it's time I move on to Community Informatics anyway. Everyone has their own agenda...

Could we do that again? I know we haven't met, but I don't want to be an ant. You know? I mean, it's like we go through life with our antennas bouncing off one another, continuously on ant autopilot, with nothing really human required of us. Stop. Go. Walk here. Drive there. All action basically for survival. All communication simply to keep this ant colony buzzing along in an efficient, polite manner. "Here's your change." "Paper or plastic?' "Credit or debit?" "You want ketchup with that?" I don't want a straw. I want real human moments. I want to see you. I want you to see me. I don't want to give that up. I don't want to be ant, you know?


-Waking Life

Friday, March 21, 2008

Items for Action

Alright! The time has come to launch the new Facebook Project. I know some of you haven't heard from me in a while. I'm sorry about that! I keep talking about making this place a home for research and resources for people interested in Facebook - and a collaborative one at that - but what do I really mean when I say this?

I'd like for all of you to help out. When I say 'project' I'm not referring to any one project in particular, aside from the unification of all of our intellects in one spot. No what the Facebook 'project' is to become now is a website that links up all of our own various research, explorations, and other dabbling with the SNS. Ideally this would mean a section of the site for each of us as well as a number of other resources that some or all of us can work on collaboratively.

I wanted to get all of us solidly established there before I open it up to as many blog communities I can. I jumped on designing danah boyd a new web page (it'll go up soonish) and might feel okay about asking her to mention the project on her blog, and I think Fred Stutzman would too but I want to make sure it's worth visiting first. Once that happens I imagine we'll have a much larger group inputting - I wanted to give all of you the chance to get in on the start.

You've all mentioned interest in some form or another, and I know you may have different ideas for involvement and what the scope of the 'project' ought to be. My intention is not to overwhelm your already busy lives or force any kind of restrictive commitment or contract. Instead, take a look below at what all I've got in mind and decide what you'd like to do to jump in!

First, most importantly, what would you guys like for yourselves here?


  • We all need to meet each other more so. Obviously all of you know me and a few of you know each other but I'd like for everyone to introduce themselves to the group. Mention who you are and what you're interested in on Facebook (and otherwise).

  • I was planning on having a short introduction for each of us on the research home page.

  • And then you'd each get a section of your own to do with what you like. This could be putting up papers you've written, linking to your own personal websites, explaining studies you're looking to recruit for, etc... Really I'm cool with whatever you'd like, just try to keep your substantive material (aka non-bio and link stuff) on the site related to SNS.



I know we're all busy. To start:


  • Right now I just want to make sure you all have the opportunity to have a role in the design of the site. Every page in the about section and several of the others (such as the resource pool, undergraduate papers, etc...) have been uploaded into Google Docs. Send me your gmail ID and I'll send you access to them. Any updates you make will be added to the site. This way you can make sure explanations and introductions all fit like you think they should.

  • I want to update that flash graphic on the home page. Right now it has outlandish statements and some out of date/context statistics. Better to replace it with a little short on each of you. This could be the same as the two sentence blurp for the research home page, and maybe include a thumbnail? Or I could just update it to be a new reflection of the significance of Facebook. You guys decide.

  • Do we like what I did with the home page graphic? I know the words are hard to read but I was trying to keep them artsy... Also does that 'investigate' paragraph work?



Once we get past this stuff I'd like to move on to more interesting items:


  • You'll notice the site navigation has changed. It's now oriented towards being more useful for visitors. I've added some of my datasets and plan to add more. The reference pool is forefront, and I've created spots for more resources.

  • It would be cool to gather up some worthwhile guides on the site. It sounds like Emily and Laurie already have a jump on this. I think Jenny and Eric might have something good to say about it too. I'll be willing to help with any of them as I can.

  • The site now has a working MediaWiki (like Wikipedia!) wiki. I have to make the design match the rest of the site template but it is functional as-is right now. I had two ideas for its use:
    • A section on defining Facebook (not just literally what it is, but what it means to people)

    • A section documenting each feature of Facebook - history and use - both intended and not


  • I have a preliminary QuickFacts. Go ahead and add to them if you like (Laurie, I suspect you've got a few!). A bit pressing: anyone know what the current largest group on Facebook is? Or the top three?

  • And once I get them up - I'll have 26 (~40 min each) interview transcriptions that cover a wide variety of questions that I'd like to open up to all of you. The more minds I have analyzing them (or really stealing in their entirety for their own work) the better! I'll put up a blog post about some of the more interesting questions in the mix later.

  • Eric has a really cool project on social capital going right now. I think he's recruiting mostly from the UIUC area but I suspect all of us could help him out. I'd like to push advertisement for it through the site and offer him our intellect for feedback and ideas! And same goes for other people's work. Jenny Ryan, for instance, just finished her Masters Thesis and would likely appreciate readers!.



And of course any other things you think we could work on together. I know this is a lot already, we can prioritize by just getting the site functional and then adding in as we get the opportunity.

Let me know what you think.

Thursday, March 13, 2008

The New Project: Meaning and purpose in everday life

So I've just been given IRB clearance to begin interviews for the next phase of the FB project! Here are my questions so far... I expect these will change, I’m not really sure just how to go about it all yet. The questions in italics are intended as possible follow-up questions depending on how conversation goes. Some of these were informed by Ellison et al. (2006).



  1. How long have information technologies, like computers or cell phones, played a significant role in your life?

    1. In what ways?

    2. How important are they to you?



  2. When did you first join Facebook?

    1. What got you to sign on?

    2. What was it like then?



  3. How does Facebook enter into your everyday life? What do you use it for?

    1. Is Facebook is part of your everyday activity; is it part of your routine?

    2. Do you feel out of touch when you haven't logged onto Facebook for a while?

    3. Do you feel you’re part of the Facebook community?

    4. Would you be sorry if Facebook shut down?

    5. How much time do you spend on Facebook?

    6. Do you spend time on Facebook instead of doing your homework?

    7. Do you browse Facebook in your free time just for fun?



  4. Do you ever use Facebook to intentionally look things up, like people or events?

    1. How about groups or clubs? Do they connect to offline organizations?

    2. Do you use applications? If so, which ones and for what?

    3. Which people do you keep up with online? Who are they in your everyday life?



  5. Do you think about what you see, or have seen, on Facebook when talking to people face to face?

  6. Does Facebook come up in everyday conversation?

    1. How does it appear?

    2. Is it a common topic?



  7. What do you think about the Newsfeed?

    1. I won’t need follows-ups to this, students could talk about it for the rest of the interview.




  8. Does Facebook seem to have a life of its own?

    1. Do parts of the system ever act, or seem to act, on their own?

    2. Does your profile ever seem to impact unintended audiences?



  9. Do you feel like you help to create Facebook?

    1. What do you do on Facebook that helps it to operate?

    2. Do you make parts of Facebook, like groups, events, or applications?



  10. How does Facebook work as a form of communication? What do you like or not like about it?

    1. Do you prefer FB messaging over email?

    2. How is Facebook different then say, AIM or a cell phone?

    3. Is it more comfortable to communicate over Facebook sometimes? (How come?)

    4. Is Facebook an efficient way to communicate? (How so?)




In order to answer my research questions:

The next step is to develop a series of research questions (and a corresponding study or studies) that could adequately assess the meaning and purpose of Facebook.com to undergraduate student participants on an everyday basis. What are their preferences, and why? What is the value of the technology to students? This high level inquiry yields the following specific questions:



  1. How do participants employ the service as a supplementary or primary informing agent? What parts of the ecology do they explicitly (Google it! < Facebook it!) or implicitly (rapid cognition, impression management) use to become informed, and in what ways?

  2. In the same theme, how important is Facebook as a communication medium? Do students choose it over AIM, email or texting? Where does Facebook fall - in terms of priority, context, and versatility compared to other ICT's?

  3. How can we find some ways users employ the system to bolster community social capital? Efforts related to political/organizational social capital are obvious, but personal tie enhancing behavior is less apparent. Does it better enhance strong or weak ties?


In this I’d like to consider the ways the online is invading the offline. How has SNS actively started to change interactions in the face-to-face world? How does it enter into the landscape of thinking during everyday affairs and exchanges? From a Science and Technology Studies perspective: do the behaviors and results seen in the study give us evidence that supports my previous theory of Facebook’s architecture (Permanently Beta and Cyborging of the Mind, as established in my Masters Paper)?

A first glimpse of my digital ethnography...

This bit stolen from my digital ethnography side-project on the Facebook group There are just some things that guys should do for girls. Period. This is just a summary of some of my fieldnotes, I know it may feel a little bit like you've been dropped into it.

http://www.facebook.com/group.php?gid=2213453770

Digital community.

It’s a bit of a perplexing phrase when you think about it. Most of the time when people define the term community they think of persons (or even animals) living in a particular local area, having some sort of culture or religious characteristics in common, and likely possessing some kind of shared ownership and joint objectives. And yet this phrase doesn’t seem to apply in quite the same way to global Facebook groups. Even asking simple questions, like who is part of the community (and, taking it a step further to include nonhuman agency, what is part of the community) and where it is located bring forth complications. Many of the people in the Facebook group engaged in this study probably live very differently from one another. They hail from all kinds of ages (based on my statistics), religions (based on discussion topic headers), and geographical regions (based on stats, again). In sheer numbers, they’re astounding—200,000 unique members, most of which whom are female. None of them individually owns the others or the digital space in which they inhabit—and if ownership is denoted by control then not even Facebook has complete domination (nor do they want to!) of the group webpage. But in spite of all of this, I would argue that among them there is a sense of community. Perhaps it is stronger for some than others, and for many it may even just be an almost minor expression of social identity group membership, but there does seem to be a shared culture.

Consider the consistencies and trends I’ve noticed thus far in the 39 so-called suggestions listed on the site. Most of them seem as if they’re built upon assumptions of a few kinds. I’m not sure how many they are in number or specifically what all of them are, but so far I’ve noticed that most of the statements assume a heterosexual relationship, and are of a romantic character. They are also all directed one way, requiring or suggesting that men do something, but not that women do that something. They’re presented in an almost sermonic manner; decrees from a perspective on-high that leave little room to budge. The system architecture, in this instance, is only one-way, as users cannot reply to statements directly, but instead in the discussion group and on the wall below. The context of the terms assumes an ignorant (even immoral?) audience in need of hearing the good news, truths held self-evident irrelevant of the situational complications at hand. Participants are to listen and obey and perform their gender as men in doing “just some things” that they “should do” for girls. Consider the following quote:

4. Play one of the songs that would make any woman weep like the little girl she once was (but in a good way). A brief list includes, but certainly isn't limited, to:
"You & Me" by Lifehouse
Anything by Frank Sinatra
Any rendition of "Everything I Do, I Do it for You"
"Collide" by Howie Day
"Out Of My League" by Steven Speaks
And MOST IMPORTANTLY "Question" by the Old 97's (if you propose to a girl with this song, she is putty in your hands).


It’s not ‘you could play’ or ‘you might play’ but a definitive command to play songs that make women weep and become little girls again. This raises all manner of questions. Why in the group title are ‘guys’ and ‘girls’ used instead of women, like it is here? We can say with some certainty (though I haven’t the sources to cite for it on hand) that the guy/girl duality is a youthful term, and probably a majority (white, northern, middle-class) culture one at that. What’s more – suddenly age and maturity enter into the question – a woman is reduced to putty, weakness incarnate, by a man. She is stripped of all of her own agency and becomes comparable to a moldable form. Remember those countless instances in pop culture (and worse in past paradigms of academe) of women brushed off as irrational beings driven and masterminded by their period? If I played one of these songs to a woman in rural Russia, do you think she’d falter in any way? Moreover, many members of the group are from India – are these songs as meaningful there as they are here? Would a person who identifies as Native America or African American just melt away? A woman of lesbian sexuality? Or a person who’s deaf?

Obviously I could keep going but the point is that the rules are given in a particular manner. They’re tagged as suggestions and yet this contradicts their lexical characteristics as they all take the form of inflexible commands. Even tonal semantics are present in the emphasis of all-caps. The all seem to assume a given audience and yet seldom account holistically for the situational factors of a given context. This indicates something of a shared knowledge—the essence of a common culture—that bounds forth from the theories of hermeneutics and the like. I argue here, that this virtual community is knit together in this way, despite its rather distanced composition.

Ulterior functions of the mandates are another question entirely. I’d suspect on some level the author probably wishes to affirm his views and values by creating a group and seeing the support for it grow. And on another level he likely poses the rules in such a way so that people engage with them and debate how they should be interpreted. The lack of explanation on each post makes them inflexible, but yet functions to provide the use an opportunity to fabricate their own interpretation. They’re also practical in that they’re short enough to be easily read.

Observations of the description of the group are just the skeleton of the experience. The real interest lies in the meat between the bones—the wall and discussion posts. Though I haven’t had the time to really dig deeply into the discourse the clues are all there. Post titles sprout up relating to an assumed Christian God and advice for all kinds of hopeless male romantics. Women perform submissive or particular gender roles through their expressions in posts. One male dared to defy the list item by item. Half of the responses to his approach were rational and argument-based… and the other half just (assumed and) made fun of him because he couldn’t possibly have a girl friend. Defiance of the so-called suggestions leads to failure in the romantic universe. The place serves as a public forum of sorts, with popular topics that might be considered disconnected, like rating other people in the group based on attractiveness or abortion, and other topics perhaps more apparently relevant, like homosexuality as a lifestyle and desired features in a potential mate.

So who is it, then, that partakes in this discourse? Hard to say at this point, looking at 34,000 some posts is beyond human capabilities for a single half-semester. The group on the whole is very young, dominated by high schoolers, women (2 to 1 man), and contains a hefty helping of people from outside of the US. But after starting my own discussion forum topic on politics and watching the response I’m tempted to say that not only is only a minority of the group doing most of the posting, but that many of the active ones are more educated and college-age.

My role in the environment has been mixed. Mostly I’ve been just observing, taking down numbers, catching quotes, wondering about people’s perspectives. I think, in retrospect, it was a poor choice of groups to analyze. Its active and virulent nature not withstanding I found myself getting upset all too often. Though it may be impossible to conduct unbias research I still think I came into this one with an agenda, whether I knew it or not. After even just a few discussion topic posts I found myself defending statements and arguing others—through just asking questions many people began to assume what my perspectives were and I couldn’t just sit back and let them tell me who I was. The outcome was a bit more uplifting as amongst all of the sexist horror I somehow uprooted a few individuals who I wouldn’t expect to be caught dead in a group with such prescriptive gender roles. One such fellow even stated his outright disagreement:

I don't claim that "there are some things guys should always do for girls". There are some things which, in the proper context, are very nice to do for girls. There are some things which are very nice to do for guys. I don't see how those are black and white. What one girl would like me to do for her isn't necessarily going to be what another girl would like me to do for her.

While another female explicated:

Gender roles in the 'traditional' sense are out dated and counterproductive to the societal social norms of our modern world…For some people traditional or quasi-traditional roles work, for others- not so much. In either case, the act of showing respect, attention, affection, whatever you want to call it- is a necessary part of making any relationship work...regardless of the gender/sexual orientation of the persons involved in the relationship.

Somehow these individuals could exist in a group like this without a sociological consciousness of the sexist norms it perpetuates with its contextual framing (as discussed earlier). I don’t know if they lurked just to pick fights with people or if the group was the site of their developing perspective, they just thoroughly surprised me. Their resistance led me to reconsider some of my own presumptions (members’ perceptions of gay marriage as it relates to gender roles). Out of it all I mostly feel like I ought not dabble in an environment so upsetting that moral judgments might not only mediate scientific ones, but determine them.

So I’ve already said enough. I’ve found this group to be a site for the performance of identity and social control, the assertion of shared knowledge/culture and group membership, a grounds for both critical and passing whimsical discourse, and even an environment that can forge discursive practices amongst its own members. Suffice to say, stating that all this surprised, intrigued, and disturbed me is, in short, an understatement.